THE ROAD TO EMPATHY

Design Research /  Adobe Premiere Video /  Prototyping

Group Project with classmate Courtney Skabelund.

OBJECTIVE

Classmate Courtney Skabelund and I set out to measure the behavioral impact of a design intervention.

For our intervention we tested to see if we could make biking in Providence safer for cyclists.


VIDEO

Video documenting process, data collection and results of our experiment.


DEFINING THE INTERVENTION GOAL


CREATING THE PROTOTPYE


DATA COLLECTION

Court rode his bike along the same route at the same time of day alternating between having no plate (as a control),  
the “little bro” plate and the “I love my life plate” on his bike.  He wore two GoPro cameras for data collection.


CODING DATA

Data was coded for the number of honks, to number of times a car came within the legal limit of 3 feet of the cyclist, and the number of times a car cut

off a cyclist according to traffic laws.  Additionally, qualitative data was recorded on the cyclist’s comfort level during each ride.


ANALYSIS & RESULTS